TWO-MAGAZINES-IN-ONE, CHIC BY GERMAIN AND POP BY ALT ARE PUBLISHED TOGETHER TWICE ANNUALLY AND APPEAL TO THE NATIONAL HOTEL COMPANY’S NEW AND LOYAL GUESTS IN FRENCH AND ENGLISH.
Groupe Germain Hospitality announces the introduction of CHIC and POP, two new magazines in one publication for guests of Le Germain Boutique-Hotels and ALT Hotels. Published twice a year in partnership with Quebec’s YQB Brand Media, circulation is 50,000 per issue.
Whether compelled by the charm and refinement of Le Germain Boutique-Hotels or drawn to the trendy, spontaneous energy that pervades ALT Hotels, CHIC and POP present clever content for business and leisure travellers.
Printed head to foot, CHIC by Le Germain offers global travellers to Québec, Montréal, Toronto and Calgary stories and insights into these urban destinations defined by great design, riveting personalities and unique personal experiences. Flip the cover to find a whole new take on urban travel, POP by ALT will rivet readers interested in innovation and light, smart, fun travel – for business or otherwise. POP brings alternative content to its trendy and spontaneous clientele who value unpretentious design at reasonable prices.
“CHIC and POP promise an entertaining and engaging read for the loyal guests who visit Le Germain Boutique-Hotels and ALT Hotels across Canada for business and pleasure,” says Groupe Germain Co-President Mme. Christiane Germain. “Our brands are expanding nationally and with this growth, guest relationships deepen. These new magazines will further the conversations we covet with loyal guests as well as with members of the cities where we work through quality editorial content.”
CHIC by Germain focuses on the art of exceptional service, a cornerstone of Le Germain Boutique-hotels for nearing a quarter century in business. Read about top chefs and sommeliers as they share their insights and food and wine favourites. Meet employees, guests and community influencers, each creative men and women who are making a difference in Canada. Recreate Le Germain hospitality in your circles with tips and insights about entertaining and decor. Tap the concierges for must-go places in Québec, Montréal, Toronto and Calgary.
POP by ALT engages with witty content and a candid voice. This magazine shares the goods about stylish living for modern traveller ahead-of-the-bend. Profiles of young professionals and entrepreneurs who are set fresh rules; rundowns of hot in art and music; how-to’s for attaining a greener world; insider-insights à la ALT lay out exciting activities surrounding ALT Hotels.
The high-end publication is printed on FSC-certified 100% recycled paper. First copies enter circulation May 2011. For advertising opportunities, contact Josée Arsenault on 418 929-8989 orjosee@yqbmedia.com.
Media Requests
Heather Kirk
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T 416 500 1752
Laura Serena
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Editorial Content
Anne-Marie Boissonnault
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T 418 687 6048