Groupe Germain Hospitalité’s ALT Hotels are pleased to announce the launch of ALT EXPO, an Instagram photo contest where people are invited to submit their favourite Instagram shots to be part of a massive art installation that will be on display in the lobby of the new ALT Hotel Halifax Stanfield, when the hotel opens in May 2013.
Each day between March 1st and 28th, at 9:00 a.m. AST, Josh Johnson, Instagrammer extraordinaire and creator of the popular #JJ DAILY FORUM, will unveil the theme of the day. Participants will have until 8:00 a.m. AST the next day to post Instagram photos that reflect the chosen theme. Josh Johnson and his team will then review the submissions and reveal five of their favourite entries to Josh’s Instagram followers. One winner each day will win an overnight stay at the ALT Hotel of their choice and top five picks will be on display as part of the ALT installation. The first week’s theme will be TRAVEL and on March 1st, the team will be looking for photos of BIG SKIES.
“For us, this is the ideal way to connect with those who have a passion for the arts, said Marie Pier Germain, Director of Professional Construction Services for Groupe Germain. . We held a similar contest last May for the ALT Hotel at Toronto’s Pearson Airport and received over 80 000 images from participants from all over the world in just two weeks. We love to see the world through the eyes of our guests and what better way than to be part of this installation.”
The Halifax Stanfield ALT mural will cover four walls in the lobby and feature printed versions of the winning and submitted contest photographs. Four 46 inch screens will be incorporated into the mural and will preview the images from the real-time #ALTEXPO Instagram feed as well as those submitted to the contest.
How to Enter Quick guide
1. Download Instagram and follow @althotel and @joshjohnson
2. Take your photos based on the daily theme.
3. Post with the hastag #altexpo and the hashtag of the day. Stay tuned for new challenges and our daily winners.
To check out the Toronto Pearson ALTEXPO, watch this video .
From ALT to ALT: a national expansion
ALT Hotels are an innovative no-frills-chic hotel concept combining modern design and eco-friendly features at the same affordable rate, every day, all year round. Built near major highways, airports or in urban centres, ALT Hotels can be found in Québec City, in Montréal's Quartier DIX30 and at Toronto's Pearson International Airport. Groupe Germain Hospitalité plans to operate ten ALT Hotels across Canada over the coming years and is currently building new properties at Halifax Stanfield International Airport, in Montreal's Griffintown, in Winnipeg's Sports Hospitality and Entertainment District (SHED) and in downtown Ottawa on Slater Street. For more information, visit Alt Hotels.
Groupe Germain Hospitalité
Ranked as one of Canada's 50 Best Managed Companies, Groupe Germain Hospitalité is a family-run business from Quebec City that owns and operates no-frills-chic ALT Hotels and Le Germain Boutique-hotels across the country. Groupe Germain Hospitalité is renowned for the impeccable warmth, hospitality and style it brings to its properties. Every year, the 500 member team welcomes guests for 210.000 overnight stays, bringing the total number of stays to nearly 2M since the opening of the first property in 1988. For more information, visit Germain Hotels.<>
To view A world of ALTernatives video, visit the ALT Hotels YouTube channel here.
For more information or to schedule an interview, contact:
Emily Farlow
NATIONAL Public Relations
902-425-1860 ext. 251
efarlow@national.ca