Privacy policy


Groupe Germain Inc. and its affiliates, (“GERMAIN HOTELS”) highly values your privacy and is committed to protecting your personal information.

By providing personal information while browsing our websites or as part of our hospitality or restaurant activities, we assume you accept that this information will be processed as described in this policy.

Scope of the Policy

This policy concerns you and describes how we collect, use, disclose, and protect your personal information when you provide it to us on our websites or during our hospitality or restaurant activities. It also provides information on how you can exercise your rights, such as accessing or rectifying your information.

Our websites may contain links to other websites or resources operated by third parties, for example, when using the interactive map to locate our hotels in Canada. By clicking these links, you are interacting with another website or resource that may collect information about you. These sites and resources are governed by the policies of these third parties, and GERMAIN HOTELS assumes no responsibility for them.

This policy should be read in conjunction with the Cookie Policy available HERE.

The privacy policy applicable to candidate recruitment and GERMAIN HOTELS employees can be found HERE.

How Do We Collect Your Personal Information ?

  • We collect your personal information in various ways, including when you:
  • Make a reservation for one of our hotels or restaurants, or for room rentals.
  • Visit our websites automatically or when you provide it directly.
  • Create an account and log in.
  • Provide personal information directly or indirectly, for example, during your visits to our establishments using security cameras or access cards.

What Personal Information Do We Collect and Why  ?

What Information? Why?
During your reservation
  • Name and Surname
  • Contact details: postal address, email address, phone number.
  • Reservation details: price, reserved room, stay date(s), special reservation details.
  • Payment information
  • To ensure it is indeed you.
  • To fulfill your room, restaurant, or event room reservation request.
  • To communicate with you regarding the reservation, for example, to confirm the reservation or to survey your service satisfaction.
  • To subscribe you to our newsletter, with your consent.
During Your Stay or Event
  • Preferences and habits: dietary restrictions, vehicle details, presence of a pet, favorite room, etc.
  • Record of your movements using access cards
  • Movements captured by video surveillance
  • To provide personalized and quality service.
  • To ensure site security and monitor common areas.
During Your Website Navigation
  • Personal information provided in our forms (e.g., contest entry, gift card purchase)
  • Tracking or traffic analysis technologies (see our Cookie Management Policy)
  • To fulfill your request, for example, to issue your gift card or select contest winners.
Account Information
  • Full contact details
  • Username (email address) and password
  • History of past and upcoming stays
  • Preferences and habits: context of stays, favorite activities, culinary preferences, etc.
  • To create a user profile and authenticate you during future logins.
  • To allow you to manage your reservations.
  • To offer personalized or exclusive promotions and packages, and to subscribe you to our newsletter with your consent.
The listed personal information is not exhaustive and is provided to help you better understand how we use the personal information you provide.

How Do We Obtain Your Consent?

How we obtain your consent (i.e., the manner) depends on the circumstances.

  • However, consent can also be implicit, meaning it is inferred from your actions or inactions.
  • If we want to use your personal information for a purpose not indicated at the time of collection or not allowed by law, we will ask for your consent again.
  • If you provide personal information about a third party, you are responsible for obtaining their consent.
  • If you are not of legal age to consent according to the laws of your place of residence, please do not provide us with personal information without the consent of a parent or guardian.
  • If you are a parent or guardian and know that your children have provided us with personal information, please contact us using the information in the "Contact Us" section.

To Whom Do We Disclose Your Personal Information ?

We may disclose your personal information to other organizations, such as our partners or service providers, for the purposes listed in the "What Personal Information Do We Collect and Why?" section.

In such cases, we strive to protect the disclosed personal information through written agreements and commitments requiring them to adopt good practices and confidentiality measures consistent with our expectations.

Category of Third Parties What They Do For Us
Service Providers
(and their service providers)
To operate our websites or conduct our hospitality or restaurant activities, we use service providers who act on our behalf. These providers are engaged to:
  • host our servers;
  • develop our websites and assist us in digital design;
  • organize our marketing and advertising campaigns;
  • facilitate our operations (e.g., hotel or reservation management software);
  • send marketing communications such as our newsletter;
  • process your payments;
  • manage certain programs like gift cards;
  • conduct statistics and analyses on your behavior when interacting with us or our sites;
  • provide security solutions (e.g., access cards and video surveillance).
Partners We may share your personal information with certain partners who do not act on our behalf but need this information for a specific project, such as certain temporary contests organized in partnership with other organizations.
Affiliated Companies We share personal information between affiliated companies, primarily between our Germain Hotels and Alt Hotels brands, to provide personalized and quality service no matter where you are.

We also exchange personal information between affiliated companies due to our corporate organization and centralized services that one company can offer to others.
Court, Police Forces, and Other Public Bodies We may share your personal information when required or allowed by law, a regulation, a court order, a subpoena, a valid request, or a search warrant, or in response to an investigation or any other legitimate request.

For example, we sometimes receive requests from local police as part of investigations. We always ensure we are authorized to comply before disclosing personal information.

How Long Do We Retain Your Personal Information ?

We retain your personal information as long as necessary to achieve the purposes indicated in this policy, unless the law or an exceptional situation requires or allows us to keep it longer. This could be the case, for example, in case of litigation.

Where Do We Store Your Personal Information?

We currently store the personal information collected on our websites or during our hospitality or restaurant operations on our servers in Canada and the United States. We request compliance as stringent as Law 25. However, your personal information may be held and used in any country where we use third-party service providers. Consequently, we may disclose personal information in countries other than your country/province/state of residence. If we disclose personal information outside Quebec, where privacy laws may differ, we ensure your information has an equivalent level of protection to that of Quebec, for example, through contractual measures.

How Do We Protect Your Personal Information?

We implement reasonable procedures and security measures to protect your personal information whether stored on our servers or with a service provider. However, no security measure is absolute or entirely guaranteed. If you have reason to believe that your interaction with us is no longer secure (e.g., if you believe the security or accuracy of the information you provided us or your account has been compromised), please contact us immediately using the information in the "Contact Us" section.

What Are Your Rights Regarding Your Personal Information ?

We may ask you to provide proof of identity before responding to your request.

This identification information will only be used for this purpose. You have several rights regarding your personal information, including:

Droit d’accès et de rectification Droit de retirer votre consentement
  • Vous pouvez demander l’accès aux renseignements personnels que nous détenons à votre sujet et en obtenir copie.


  • Si un renseignement personnel vous concernant est inexact, incomplet ou équivoque, ou si sa collecte, sa communication ou sa conservation ne sont pas autorisées par la loi, vous pouvez exiger qu’il soit rectifié.
  • Vous pouvez demander à retirer votre consentement à notre utilisation ou communication de vos renseignements personnels.


  • Dans la plupart des cas, le retrait de votre consentement signifie que nous ne serons plus en mesure de répondre à votre demande ou de vous fournir le service demandé. Autrement, nous vous informerons des conséquences de votre demande dans notre réponse.


To exercise your rights, please send a written request to Privacy Officer.

Contact us

You can address any request, question, complaint, or comment regarding this policy to the following contact details:

Privacy Officer

1200, rue Des-Sœurs-Du-Bon-Pasteur, local 500 — Québec (Québec), Canada G1S OB1
renseignementspersonnels@germainhotels.com

Will We Update This Policy?

This policy is in effect as of the update date at the bottom of the page. We reserve the right to modify this policy from time to time.

When we make significant changes to this policy, they take effect immediately when the notice of change is made available to you on our website.

Last updated: October 2024.

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